#1 John Elway Jersey von qianqian98 26.11.2019 09:15


A substantial part of your business can come from referrals. The key is to provide extraordinary customer service and educate your clients and influencers to this fact. You must actively cultivate referrals; otherwise you're just leaving it to chance.

Referrals Start with Great Service

The foundation of great referrals is great customer service. A large part of your business can be generated through referrals. Make an investment in your business and your client's satisfaction by doing excellent work.

Characteristics of a Referral Source

Understanding the characteristics of a strong referral source Noah Fant Jersey , allows you to spend your time with the most qualified prospects. Below are the conditions of the optimum referral source:

Must have a relationship with your target client

Must understand your target client profile

Must be educated on what you do

Must respect you and your company

Must be respected by your target client

Must be motivated to refer clients to you

Existing Clients

You should regularly ask for referrals and you should have a formal referral program with your existing client base. We simply send a letter out regularly to our clients explaining that we would rather spend our money enhancing our services then marketing for business. We ask for referrals. We send coupons that can be distributed, business cards, and newsletters that can be forwarded. We're not pushy; we just are up front that if they are satisfied with our services they should recommend us.

Complimentary Vendors

With other vendors you need to be more formal about your referral arrangement. The promise of mutual reciprocation rarely works. Immediate gratification does. If you're clear about the value of the client calculated earlier in this section Royce Freeman Jersey , then be generous with your fellow vendors when they bring in a client. If you're going to make a profit of $10,000 over the life of the client, writing a check for $1000 to the referral source shouldn't be painful.

You may have friendships with some of these vendors but they're also business people and should be concerned that they spend time improving their bottom line. When you propose a solid cause and effect financial arrangement Courtland Sutton Jersey , you'll get significantly better results.

Evaluate all the businesses that are non-competitive but end up doing business with your target client. Examples of this are:

Cabling Companies

Management consultants

Phone Companies

Software Companies


Hardware Companies

Make it worth their while and put the offer in writing. It could be a major source of new leads for you.

Seminar Participants

If you provide great value at your seminars, this could lead to a lucrative referral pipeline. But like anything else, you must consciously cultivate the referrals. Include extra business cards or coupons in the seminar package and on your evaluation questionnaire Bradley Chubb Jersey , specifically ask if there is somebody the participant knows that could use your services or should receive a discount coupon for the next seminar. Ask and you shall receive.

Professional Services

Some of the best referral sources you have available are from those that provide your company professional services. You're their client, so they're naturally inclined to provide extra value. They also have a great deal of insight into the work you do and your success. Examples are:


Leasing agents

Commercial real estate broker



Secondary sources that could surprise you are:

Regular delivery people

Vendor contacts; office supplies, hardware Phillip Lindsay Jersey , etc.

Cleaning services; contact the managers or owners

Cultivate and groom these sources of referrals. Behave professionally in all of your interactions. Keep them informed on new clients, products and services, press and so on. Supply them with business cards and actively ask for referrals.

Other Referral Sources

There are other referrals sources that may have already generated business for you without having a formal referral system in place:


Members of your church



Prospects ? If they don't buy Joe Flacco Jersey , ask for a referral

Members of other organizations you're associated with ? school, political, etc.

When to Ask for Referrals

You should always be asking for referrals if you deliver a quality product or service. There are times when you'll get better results than others. Here are some guidelines for when to ask for referrals:

After signing a contract.

Periodically with a letter Von Miller Jersey , say once a quarter

When successfully completing a project and your client signs the final approval.

When a prospect turns you down. Guilt is a beautiful thing.

When you're doing a client satisfaction survey.

When you're calling an inactive client.

When you're calling an active client.

If you're unclear on how to ask for a referral, here are some variations to try:

"It was a real pleasure working with you and I look forward to our next project together. In the meantime, if you know somebody that needs quality software development services John Elway Jersey , I hope that you pass on what a good experience you had with our company and have them give us a call."

"I'm glad things are going well for you. Do you have any acquaintances that might need my company's services?"

Keep Them Informed

You should keep the referral source informed during the early part of the new relationship. You'll get Global Positioning System or otherwise called GPS is an innovation by which we can follow any gadget which has a GPS. Wholesale Jerseys Free Shipping Wholesale Jerseys Wholesale College Jerseys China Wholesale Youth Jerseys Wholesale NHL Jerseys China Wholesale NBA Jerseys From China Wholesale Authentic MLB Jerseys Wholesale Authentic NFL Jerseys Wholesale Jerseys Shop Wholesale Hockey Jerseys

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